I have been so thrilled to be featured as a guest on the Studio To Go blog. In my past blogs I discussed in depth the types of technology to implement in your studio to help get your busy growing and running without you. For those of you who don’t know me, hi! My name is Claire O’Shea and I am a Dance Educator, Studio Owner and business & mindset coach who works with dance studio entrepreneurs eager to grow, scale, and transform their business into an empire, by teaching my practical systemising strategies geared towards a clear direction for ultimate profitability & success. I also host weekly episodes & interviews on my podcast The Business of Dance Podcast (where the lovely team from STG have also featured), which provides useful information, tips & tricks for the everyday dance entrepreneur! Today I want share a little bit about a strategy that completely changed my life, and enabled me to build my dream team as well as scale and grow my business beyond my wildest dreams! Drumroll please……. introducing Systemisation!

I see a lot of studio owners struggling to keep up with all the tasks when running their studio, team and even managing side projects with a Virtual Assistant. I’ve been there myself so I can totally relate to the pressure. That being said I noticed a HUGE difference in the way I was running my studio when I started to implement the strategy of systemisation within my business. This gave me the confidence to move forward with my business without the stress, giving it the ability to scale & thrive nearly automatically! Systemising your studio is a game changer when it comes to managing all the tasks at hand and can relieve that added stress from your shoulders so you can live your dream life & grow your studio to its fullest potential.

So what is systemising exactly?

Well a system is a procedure, process, method, or course of action designed to obtain a specific result, goal or completion of tasks. The steps you take will work together for the good of the whole project, or goal. Thus creating effective systems within your business is the only way to obtain results consistently, in a measurable way to ultimately benefit your staff, students and parents. Systems are used in all kinds of businesses these days, so why not YOUR very own Business of Dance?

When it comes to systemising, these days everything is digitised. It may seem daunting at first glance, but when you compare it to the “old school” way of doing things (handwritten to do lists a mile long and post it notes everywhere) it is SO much easier to have everything all in one place instead of scattering around trying to find where you left that parents phone number you know you need to call back. Imagine you have every document, file, photo, class outline, concert info, and more all categorised in one location: the internet! Now, that’s systemising digitally! There are many systemising tools out there you can use for your studio but my personal favourite and the one I use in my business is Trello.
[If you would like more information about trello feel free to watch my FREE Masterclass all about Systemise with Trello Here: ]

I want to change the way others view their business, and how to fall in love with their studio all over again. To bring them back to their true vision and reason to why they started their business in the first place; the love of Dance Education! Isn’t that what it’s all about?

To be able to focus on this wholeheartedly, systemisation is key!

Here are a few tips to get you started:

  • Outline the most important tasks in your studio
  • take note of all the important tasks for your studio
  • write them down as you do them
  • set out a plan in place  
  • start to categorize your tasks
  • Delegate
  • automate these tasks by outsourcing to a VA, admin or another team member
  • = gives you the time and freedom to focus on growing your studio and the bigger projects at hand
  • Choose a program to systemise with
  • Trello & Asana are great options!
  • Repeat
  • write out your tasks and know which tasks you can delegate to your team
  • Rinse & repeat to save time and reduce your stress load!


With Technology by our side, there is nearly nothing we cannot do in this day in age. So let’s make the most of it and use these crazy gadgets to change the way we run our business and make the world a better place by sharing our love for dance!

Are you a Dance Studio Entrepreneur who dreams of having a studio that doesn’t require them to run it 24/7? Are you just starting out and don’t know where to start? Discover how to practically systemise your studio & scale your business into a dance empire that dramatically increase your profits whilst creating more freedom. Find out more here:

You can follow Claire on instagram @claireosheacoaching and find her on Facebook:


10 holiday self-care tips for dance professionals

10 holiday self-care tips for dance professionals

Happy Holidays! Or is it? Don’t get me wrong…I LOVE the holidays. I think they are the most magical time of the year. That being said, they leave some less than “happy”. Traffic gets worse, people get angrier, you’re eating worse, busier than usual, and don’t even try to go into a mall or the grocery store. This time of year can leave some feeling a little rundown. 

Self-care is such a big topic right now, and rightfully so. This is especially true for dance educators. We give more of ourselves than most. We give our time, our passion, our bodies, our emotions, our energy, and so much more. We should take some time to focus on ourselves. Here are some ideas:

1- Pedicure: I think I would be remiss to not have this as point #1. While dancers have beautiful feet….well….we also know they can get a bit banged up. Take some time to relax and show those hardworking feet the love that they deserve.

2-Massage: With all those sore muscles, who couldn’t use a little TLC? Treat yourself.

3-Girl’s (or Boy’s) night: I know, I know. How many times do we all say, “The holidays are so crazy. Let’s make some time to get together in the new year”. It’s true, but time will go by and it won’t happen. Besides, you need some relaxing downtime now. Make it happen, whether it’s for one glass of wine after teaching or coffee in the morning. That hour or so you spend catching up with a good friend is bound to give you a much needed holiday boost.

4-Night in: Grab your coziest pj’s, make some vin chaud (or mulled wine…I just feel fancier saying vin chaud), and cozy up and watch your favorite holiday movie. If you have a fire in the fireplace, bonus points! Some of my must-see holiday movies each year are: Love Actually, Elf, The Family Stone, and The Holiday. 

5- Baking: Yes, this is work, but for me, there is nothing as cathartic as baking. Pour yourself a glass of bubbly or wine and make a mess. Afterward, you have a yummy product (well, hopefully) and you have something to share with loved ones. Everyone wins!

6-Go ice skating: What a fun way to get in the holiday spirit! Not to mention, it’s active, so it will counteract all the baking and sitting around drinking vin chaud.

7-Buy yourself something pretty: Do not go to the mall when you’re in a hurry during the holiday season…that will only add to your stress. However, find some time to go buy yourself something you’ve been wanting for awhile. It doesn’t have to be anything big. You deserve it!

8-Go on a long walk by yourself: Whenever I feel stressed and worked up, it’s amazing what walking does for me. The fresh air instantly calms me and allows me to focus on what is bothering me. Unlike intense workouts, which usually cause me to forget about the problem, walking allows me relax while coming up with solutions or working through things. This is such a beautiful time of the year, especially at night. Take in the lights, the families enjoying the season, and the cheer in the air. If you’re feeling overwhelmed, it’s likely this will you bring you down a notch.

9-Meditation/Yoga: I’m a fan of meditation any time of year, but around this time of year it can be especially helpful to encourage staying in the moment and not feeling stressed. Yoga is also great for this. Whether you need a more restorative class, or you’re up for a a class that will make you sweat and incorporates headstands, there’s something for everyone and every mood.

10-Spread holiday cheer: This is my favorite one. Seriously. Do kind things for others. Volunteer at a homeless shelter, donate to a toy drive, select a child off of an angel tree, read a book at a childcare center, or make a donation to your favorite cause. The possibilities are endless. It’s so easy to get caught up in our own lives and our own stress. Nothing makes you realize how lucky you are quite like helping others. I was once going through such a bad time in life, that I went all the way to India to volunteer. I’m not suggesting you hop on a plane across the world, but if you did, it would be life-changing for sure. I, however, am suggesting that you find some way, even if it’s super small, to give back to those around you. After all, this is the essence of the holiday spirit.

Take some time for yourself, do something you enjoy, and you’ll instantly feel the “happy” in the holidays. Wishing you a joyous and fun holiday season!


Tutorial: Turkey Tail for our Tappin’ Turkeys Dance

Tutorial: Turkey Tail for our Tappin’ Turkeys Dance

Looking for a little extra fun for November classes? Both dance teachers and students are looking forward to the upcoming Thanksgiving break with family and friends. Let’s all get in the spirit together!

To infuse our Tappin’ Turkey choreography with more festivity, we suggest creating a set of turkey tails for your studio rooms. Ask teaching staff to be gentle each time they are used, and these little props should last for a while! Since this danced is set to “Shake a Tail Feather,” why not give the kids some actual feathers to shake?!

Sidenote: this does not have to be a tap dance. An upbeat and silly creative movement dance would be just as precious with this easy, in-class costume idea!

We found all of these items at our local craft store. Here is what you need:

  • Foam sheets: Choose your favorite fall colors! We selected dark brown, light brown, red, orange and yellow.
  • Feathers: We found a pack of small feathers in a variety of colors.
  • Elastic: User a wider band to ensure that it can hold up the tail properly. Our sample picture shows dark brown elastic.
  • Hot Glue
  • Thread & Needle: We used dark brown thread to stitch the elastic in a circle before attaching it to the turkey tail.

Step 1: Cut the Foam into feather (oval) shapes.

Step 2: Glue feathers to foam shapes for added decoration and pizazz. We used one feather to each piece of foam.

Step 3: Glue the foam shapes to each other. We simply spread the pieces of foam out and arranged them to our liking, ensuring that we didn’t have the same colors next to each other. Flip them over (backside up) and glue every piece in place.

Step 4: Create the waistband. See below for sizing chart and waist circumferences based on age. Select a happy medium that you feel will best suit the ages for which you plan to use the turkey tails. (For reference, our sample turkey tail pictured is made for a size 3T.) Arrange the elastic in a circle and stitch the overlapping pieces with a needle and thread.

Step 5: Hot glue the elastic waistband onto the turkey tail, wait for it to set, and voila!

Standard Pattern Waist Sizes (inches)

2T 3T 4T


5 6
20 21 22 21 21.5


Studio To Go is so very grateful for the art of dance and for our community of fellow dance professionals out there. Happy Thanksgiving, friends!