While it is all well and good to have a stellar list of programs & techie tips to use in your studio, what’s the use if you aren’t sure how they are going to help grow your studio? Well strap in folks, because today I am here to tell you all about 3 different ways to utilise different technology tools within your business to grow your student numbers! Let’s breakdown the main areas you should be focussing on right now, to get more students through the door. Now, if that isn’t cause for celebration I don’t know what is!
#1 Mini Website Make-over
Whether you like it or not, your website is one of the first places people go to find out more about your studio. Does that make you feel proud or anxious? Gone are the days we can create a new website and not update it for 5 years. It is vital to be reviewing your website regularly and updating downloads, class information, teacher information & the whole site in general.
If you haven’t done an update or review recently I would suggest sitting down with a friend, relative or partner (but an honest one!) and go through each page and make notes where links are no longer working, information is old or the page generally needs a spruce (that could be photos or text). Try and look at your site from the eyes of a potential new parent and focus on ultimate functionality, ease & the WOW factor!
My top tips for a stellar website:
- Ensure your contact information is on the top tabs and at the bottom of every page
- Have a video of yourself or your students on the Homepage, welcoming the potential new family to the studio and sharing a little about your studio
- Ensure the colours reflect that of your brand
- Don’t over clutter your site – ensure it is clean, visually appealing & photos are high quality
- Have a clear ‘call to action’ – do you want them to enroll on the spot? Book a trial? Call you? Have that text clearly displayed with the information there to support them to act now
In the eyes of Google, the more you make sure your site is up to date & current (including regular updates with Blog posts and the like), you are going to increase your SEO (search engine optimization) exponentially! Remember – get that honest friend to be frank and make a few changes to tidy up your website, provide clear instructions and encourage new families to come to your studio.
#2 Live video on Social Media Channels
We all know recently that the social media platforms have been changing their algorithms. Take Facebook for example, their recent changes mean that posts from family and friends are more likely to be seen in your newsfeed than posts from businesses or pages that you have ‘liked’ in the past. Did you know that less than 6% of your followers generally see your organic posts? While that might be a shock, that is no cause to panic! We have all worked hard to grow our following and there are definitely still ways you can get people to see your posts without having to ‘pay to play’ every single day.
Drumroll please………. Live videos!
Yes, you heard me and please don’t cringe. But if you aren’t already, this is something you NEED to start incorporating into your business and it doesn’t mean it has to be a 5 minute video of you talking live to the camera.
Here are some stats to back me up:
- Facebook Live Videos are watched 3x longer than videos that aren’t live anymore
- Users comment on Facebook Live Videos at 10x the rate of regular videos
- Internet Video Traffic will be over 80% of all consumer internet traffic in 4 yrs
- Video marketing creates stronger customer engagement
- 45% of people watch more than an hour of Facebook or YouTube videos a week
- 85% of Facebook videos are watched without sound (so maybe add some subtitles)
- Native videos on Facebook have 10 times higher reach compared to YouTube links
Are you starting to come around to the magic that is live video? If you are new to video and don’t feel comfortable being on camera there is a HEAP you can still do to incorporate it into your social media presence & plan.
Here are some ideas for your live videos:
- Showing behind-the-scenes moments at the studio, events or in class
- Partnering with other local businesses to cross promote
- Developing Q&A sessions with parents & students to answer frequently asked questions
- Creating live how-to videos on a topic relevant to your studio families. Like ‘how to do a 5 minute ballet bun’, ‘how to clean your dance shoes’ and the list goes on!
- Posting daily or weekly video series that people can expect and look forward to
#3 Grow your Email list
It might be scary to think about…. but we do not own any of the audiences we have spent years, time and energy creating, growing and nurturing on social media. If our friend Mr Zuckerberg decided tomorrow that there should be no business pages anymore, all of the audiences we have built up could disappear. Now, I really doubt that that would ever happen, but in my opinion (and it could be the control freak in me) I also rather spend more time and effort cultivating & growing an email list where I have complete control of what people see, when an email from me lands in their inbox.
Over the last year I have put a lot more time and effort into growing my email list of people that aren’t currently attending the studio. That could include people we took enquiries from but never heard back from, past students, workshop attendees or the general public. You may ask, why would you bother spending time on people that aren’t enrolled at your studio? Of course, a lot of my time goes into nurturing my enrolled families, but by growing this list of ‘not enrolled’ families & keeping them up to date with all the wonderful events and information resources we have at the studio, when the time comes around for me to ‘sell’ to them (whether that be workshops, recital/concert tickets or to enrol in classes), you don’t feel ‘salesy’ or ‘pushy’ as by this time you have also provided so much free value for them throughout the year (whether that be articles about child development, homework hacks or free events). By constantly inviting people into the studio, we have noticed exponential growth in our student numbers in general, as well as the known information about our studio when new families walk through the door.
There are some fantastic free resources and programs out there to get you started. My obsession with email lists is ever expanding and I will be sure to share more information and specifics with you on the Podcast (Business of Dance) and in future blog posts! BUT my tip to you would be start creating & saving your database today!
Now, that’s a wrap!! My 3 tips for growing your student numbers with technology! There is a lot to absorb in this post, but even by incorporating a few tips I am sure you will get some value from it and start seeing growth in your studio!
Are you a Dance Studio Entrepreneur who dreams of having a studio that doesn’t require them to run it 24/7? Are you just starting out and don’t know where to start? Discover how to practically systemise your studio & scale your business into a dance empire that dramatically increase your profits whilst creating more freedom. Find out more here: http://www.claireosheacoaching.com/systemiseforsuccessvideo
You can follow Claire on instagram @claireosheacoaching and find her on Facebook: https://www.facebook.com/claireosheacoaching/